Larry Howard is a veteran brand marketing and media executive with more than 25 years of experience spanning music, radio, media, and live entertainment. His career includes leadership and marketing work with some of the industry’s most influential brands, including The Source, iHeartMedia, Radio One, Motown, Bad Boy Records, and J Records.

Throughout his career, Larry has developed high-impact brand strategies, partnerships, and live experiences connecting artists, audiences, and major consumer brands. His work has included campaigns involving Luther Vandross, Alicia Keys, Whitney Houston, Faith Evans, 112, and Busta Rhymes, as well as major partnerships and events reaching audiences in the tens of thousands.

For more than 15 years, Larry has helped lead brand strategy and partnerships at The Source, bringing a rare understanding of how music, media, culture, and commerce work together. He brings that experience to Believe with a commitment to building a meaningful, relevant, and enduring brand.